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Earlier this year, local officials announced they were teaming with North Star Destination Strategies to identify the characteristics that make New Rochelle a unique, vibrant place to live, work and visit.
In an effort to ascertain the community’s opinions on what makes New Rochelle special, and areas where it can be improved, officials have launched a 25-question survey online for homeowners to fill out.
The survey, that will be available through Sunday, Dec. 14 requests that participants do everything from describe the city’s greatest assets to explain their feelings on various nearby communities. The survey can be found online, with hard copies available at the City Clerk’s Office and the public library.
“One of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call New Rochelle home,” Don McEachern, North Star chief executive officer, said when announcing the survey. “To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who spend their lives there.”
The branding initiative kicked off in September, as the city sought to take advantage of New Rochelle’s marketplace advantages to start attracting more businesses, residents and visitors.
According to New Rochelle officials, the survey “has been carefully crafted to determine the city’s strengths, weaknesses, challenges and opportunities”
“An effective branding and marketing strategy could be a huge boost for New Rochelle’s economy, property values and civic image,” Mayor Noah Bramson said. “Getting it right really depends on public involvement, so please share your thoughts and then spread the word to neighbors and friends.”
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