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My Brother's Keeper New Rochelle Kicks Off Fundraising Effort

NEW ROCHELLE, N.Y. – Having already become the only municipality to accept President Barack Obama’s “My Brother’s Keeper Challenge,” organizers in New Rochelle used “Giving Tuesday” as the forum to launch a fundraising campaign to benefit the program.

New Rochelle City Councilman Jared Rice introducing the six-step plan the city will take to meet President Barack Obama's "My Brother's Keeper" challenge.

New Rochelle City Councilman Jared Rice introducing the six-step plan the city will take to meet President Barack Obama's "My Brother's Keeper" challenge.

Photo Credit: Contributed

In April, New Rochelle accepted Obama’s challenge, which is a cradle-to-career initiative that is aimed toward assisting children to live and lead productive lives. In September, officials then laid out a 24-page Action Plan report that outlined the goals and steps that will be taken to meet that challenge.

On Giving Tuesday – a global day dedicated to giving back – this week, City Councilman Jared Rice and High School Principal Reginald Richardson – the co-chairs of My Brother’s Keeper – announced that they would be starting a fundraising campaign to offset certain costs.

Tax deductible contributions can be written to the New Rochelle Youth Bureau – MBK and sent to the My Brother’s Keeper office at 515 North Ave.

“We are fortunate to have as our partners, an army of volunteers to help us achieve these goals and actions, but there will be administrative costs associated with executing and managing the overall process,” they said in a joint statement. “We are launching a fundraising drive through Dec. 31 to offset those anticipated costs”

According to the Steering Committee that helped outline the city’s Action Plan, “The My Brother's Keeper Community Challenge is about providing opportunities so that everyone can reach their potential, particularly, boys and young men of color.

“We all want success for our children, yet in our community, despite the diversity, rich history and cultural heritage of which we are so proud, we are not seeing success for all of our kids. The My Brother’s Keeper New Rochelle initiative seeks to build upon and improve the conditions in our community to ensure success for all.”

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