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Rain Clouds Roll Over Sidewalk Sale

New Rochelle’s annual Sidewalk Sale on Main Street took off to a slow start Wednesday, with only a few shoppers searching for bargains.  In the stifling heat, store managers and owners manned their posts, ready to appeal to any passers-by.  In spite of the long-standing tradition, sponsored by the New Rochelle Downtown Business Improvement District, only a small number of shoppers meandered through the stalls looking for deals.

Outside of the Four Seasons shoe store, Jay Lee stocked the tables with shoeboxes, as an occasional shopper strolled by.  He attributed the lull in business to the storm clouds above.

Louis Vaccaro, owner of The Curtain Shop, agreed that business was slow, and suggested that most of the sales made today were impulse buys.  “It’s not pre-meditated,” explained Vaccaro.  “We put out a good price, and they know when they see it that it’s worth getting.” Beach towels were among his top sellers for the day as New Rochelle residents prepared for summer.

Sophie Hou, owner of the Corner Store, planned to grab interest by putting out what she considered to be a variety of individual items, in order to maximize her chances of appealing to shoppers.  However, by the end of the day, there was little revenue.

Although business faltered today, storeowners said that they remain hopeful.  The New Rochelle Sidewalk Sale will continue through Saturday, and will include a visit from Juggles the Clown that afternoon.

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