NEW ROCHELLE, N.Y. – A New York City-based communications agency North 6th Agency, Inc. has announced its partnership for the second season of its “Root to Shoot” charity fundraising promotion with Iona College Athletics and the men’s basketball program in New Rochelle for the 2015-16 season.
The agency has pledged to donate $100 for every three-point basket made by Iona at the Hynes Athletics Center and $1,500 for every 100-plus point home game.
Donations will be distributed evenly at the end of the season between Al’s Angels, BlueRock Energy’s “Save the Skin” and the Iona College Goal Club.
Under head coach Tim Cluess, the Gaels regularly have finished among the highest-scoring teams in the nation. Last season, Iona’s offense ranked second nationally in three-point field goals made with 338 and in the top 10 in points per game.
Informational kiosks, video board signs and online portals will be live throughout the season for those who want to learn more about “Root to Shoot,” the partner foundations or to sign-up with pledges of their own.
"We’re looking forward to another exciting year of Gaels basketball with lots of scoring that will translate into much needed dollars for some of the tri-state area’s most important charity organizations in Al’s Angels and ‘Save the Skin’,” said Matt Rizzetta, N6A President and CEO and Iona College alumni board member. “We’re hoping other Iona alums, college basketball fans and businesses with a connection to the communities that these organizations serve – specifically childhood cancer and skin cancer awareness – will get behind us and pledge their support as well.”
Al’s Angels was founded in 2004 by digital marketing pioneer Al DiGuido with the mission of providing financial and emotional support to children suffering from severe challenges resulting from cancer and rare blood diseases.
BlueRock Energy's "Save the Skin" foundation was founded in 2014 by Phil Van Horne to raise awareness for skin cancer and to support the Melanoma Research Foundation after he was diagnosed with the disease and endured months of treatment.
For more information on “Root to Shoot” and how you can get involved, visit ICGaels.com .
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