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The long-time HBO Sports president and award-winning filmmaker will lecture, organize campus presentations, work with classes, and, starting this fall, teach a graduate and undergraduate course, The Business and Management of Content Creation.
“We’re proud to have an accomplished professional of Mr. Greenburg’s stature as part of the Iona academic program,” said Iona President Joseph E. Nyre. “His knowledge and insight will enhance the academic experience of our Iona students as they learn through the lens of this inspirational expert.”
Greenburg, president of HBO Sports from 2000-2011, and at HBO for 33 years in various roles, has won more than 100 major television sports awards including 53 Sports Emmy Awards, eight Peabody Awards, 21 Cable ACE awards, 12 Cine Golden Eagles Awards and five Monitor Awards from the Video Tape Production Association.
In 2011, he created Ross Greenburg Productions, expanding his storytelling to a wider variety of programming opportunities. “I have always wanted to teach after spending over 37 years in the television industry,” said Greenburg. “I think I can bring the graduate and undergraduate students at Iona a deeper understanding of the history of the television industry and guide them as to where programming and the distribution of creative content is headed in the future. It is very exciting to be a part of Iona's initiative in building their sports, entertainment and media program. This is exactly what the industry needs.”
Since 2011, Ross Greenburg Productions has produced documentaries and reality series for Showtime, CBS, NBC, NBC Sports Network, Golf Channel, Epix and Fox. Among the many shows he has created are HBO’s “Real Sports with Bryant Gumbel,” “Hard Knocks” and “24/7.” In addition, he has produced films including “Miracle,” as well as the Billy Crystal-directed baseball movie "61*."
This spring, Greenburg will visit the campus and serve as an executive-for-a-day, culminating with a campus-wide lecture/presentation on the current state of the media. Greenburg will join an expert faculty in the center for sports, entertainment, and media business.
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