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LAZ Gets Contract for New Rochelle Parking Garage

NEW ROCHELLE, N.Y. – The City of New Rochelle awarded LAZ Parking LLC management of the New Roc Parking Garage this month by way of a bid process. The company assumed operation and management of the parking facility Nov. 1.

“We’re very excited to have been selected by the City of New Rochelle to operate the New Roc Garage,” said Eric Siskind, regional vice president of LAZ Parking. “We look forward to working together to bring exciting new programs and to maximize the value of this vital community facility.”

LAZ introduced itself to customers through a Customer Appreciation Day, providing customers with complimentary newspapers, gifts and refreshments on its first day of business, according to a press release.

In 2011, the city issued over 550 parking permits for the New Roc Garage to area residents and local employees. In 2010, the garage was utilized by nearly 750,000 non-permit parkers.

The New Roc Garage is adjacent to the New Roc City urban entertainment center and is a multi-level 2,300 space, parking garage located in downtown New Rochelle. LAZ will be responsible for the day-to-day management, staffing and maintenance services.

“The New Roc Garage is an important asset for city residents, workers and visitors," said New Rochelle City Manager Charles B. Strome, III. "LAZ Parking N.Y./N.J. was selected for their forward thinking, with new ideas for operations and suggestions for efficiency and revenue enhancements. We look forward to having them operational.”

Felipe Bravo, a New Rochelle resident who lives near the facility, said he is in favor of the new parking management.

“I don’t have a problem with it,” said Bravo. “They are trying to do better." Bravo feels that the new management arrangement will bring in more revenue and offer more services. 

According the City Department of Development, funds for the new contract are included in the city budget. LAZ was awarded the contract through a competitive bid process based upon staff recommendations and confirmation by The New Roc Garage Parking Board. The parking company is paid a fixed fee to manage the facility.

All revenues generated by the garage are collected daily by the parking garage operator and deposited into a city bank account.

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