NEW ROCHELLE, N.Y. -- New Rochelle High School seniors will have the opportunity to strut into their prom in June sporting free high-end designer clothes, courtesy of Jennifer Hyman, a NRHS alum and CEO of Rent the Runway.
Hyman, class of 1998, made the generous offer in October when she was inducted into the New Rochelle High School Wall of Fame. She said the gift was her way of giving back to her alma mater, where she developed the confidence to face the world, according to a release from the City School District of New Rochelle.
Rent the Runway is a successful New York City-based online service that provides designer dresses and accessories for rent at a fraction of the retail price. The company also has a handful of stores in major U.S. cities, including New York City.
On Friday, March 24, beginning at 8 p.m., Rent the Runway's flagship store at 30 W. 15th Street in NYC will be open exclusively to NRHS seniors. Students can visit the store to select dresses and accessories.
Students who are unable to go to the store will receive a free promo code that will allow them to rent their dresses and accessories entirely online. Their selections will then be mailed to their homes.
"That will be a lot of pressure off parents because it's very expensive to dress for the prom," said NRHS Principal Reggie Richardson. "With Rent the Runway, every girl can dress in high-quality designer clothes. Jen is giving our students the opportunity to experience a rite of passage that isn't affordable to everyone in our community."
This is the second time that Hyman has provided prom dresses to NRHS seniors, the release said. She made the offer last year as well, but because the announcement came in May, most students had already made arrangements for their prom dresses. Only 80 students availed themselves of the opportunity.
Richardson said details of the Rent the Runway offer came early enough this year to greatly increase the likelihood of participation.