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New Rochelle Hires Marketing Firm To Tout Redevelopment

New Rochelle officials selected New York City marketing agency Marino to help promote downtown redevelopment efforts.
New Rochelle officials selected New York City marketing agency Marino to help promote downtown redevelopment efforts. Photo Credit: File

NEW ROCHELLE, N. Y. -- Marino, a New York communications firm founded by a Westchester native and former aide to New York City Mayor Ed Koch, has been selected by New Rochelle city officials to help promote economic development in New Rochelle, city officials announced.

Marino, with offices in New York City, Boston and Los Angeles, was selected after city officials put out the call for proposals for firms to help build awareness of downtown revitalization efforts in New Rochelle, spurred by a 2015 agreement with RDRXR for a downtown redevelopment for new office, retail and residential space.

Marino’s founder, president and CEO, Frank Marino, served in the administration of New York City Mayor Ed Koch as senior vice president for public affairs, media relations and marketing for what is now the New York City Economic Development Corp. He is a graduate of New Rochelle’s Iona College and a Westchester County resident.

“New Rochelle is launching the most ambitious downtown development plan in the history of the Hudson Valley,” said Frank Marino. "Our team is privileged to have been chosen for the opportunity to help the city fully realize its long-term economic development potential.”

City officials point to Marino's record of representing large-scale economic development initiatives in New York City, Westchester County and the surrounding region, as well as the agency’s understanding of the county’s business climate. The firm will help communicate the aspects of the master development agreement with RDRXR, a partnership of RXR Realty and Renaissance Downtowns.

“After an exhaustive search, we concluded that Marino was best qualified to help us promote business growth and communicate our city’s message that New Rochelle is truly an ideal setting to live, work and grow,” said Development Commissioner Luiz Aragon.

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